Optimal use of Android functions increases conversion and creates customer loyalty

Harness the power of the platform. The first article of three

Many companies consider their applications for different mobile platforms as one product with the same scope. Using cross-platform solutions is also quite common. We know Android and iOS differ in many ways. They use different language stacks and design patterns and there are separate libraries and frameworks. Cross-platform solutions allow us to increase code reusability, but this usually comes at the price of generalising platform differences including the ones that make each platform unique and attractive to its users. This kind of compromise might decrease the user friendliness of your application when compared to other solutions. On the other hand, integrating the application deeper with the platform can help boost customer conversion by creating additional scenarios of user interaction. So it is important to know and use platform-specific features to make your application stand out and attract more customers.

 

Specific iOS and Android functions follow-on from each other

In the long run, capitalising on platform-specific characteristics is also an investment in the future. The competition between the mobile operating systems is becoming fiercer and the best iOS and Android features are being copied from one platform to another.

For example, Android has had widget support on its home screen since the very first versions. Eleven years later, after their introduction on Android, this feature became available on iOS 14. It also works the other way around: 5 years ago, Android got a system of runtime permissions that existed on iOS from the very beginning. More background restrictions are also being added to the operating system from Google, which was infamous for a long time for its shorter phone battery life when compared to its competitor from Apple.

Other features make it evident that copying the most useful features will happen more and more quickly. Autofill was introduced in Android 8 (Oreo) in 2017 and, 3 years later, it is also being adopted on iOS 14. Three years ago, Google also introduced the “instant apps” feature and now a comparable feature called “app clips” is being introduced by Apple. Some features appear almost synchronously on both platforms such as the dark and light modes.

That said, investing time and resources into knowing and using unique possibilities on each platform is great to improve customer retention today and might also be beneficial in the upcoming years, helping to predict the trends in the quickly evolving mobile world. In this article we will focus on the features that are unique to Android.

Want to read more about these Android-features?

Go to our blog post from Mike.